Old Advertisements for Optrex Ltd.

Mis Hermione Gingold writes: "I am a great believer in the use of Optrex for the eyes and most certainly the Optrex Eye Masks are just the thing during this black-out. From the light to the dark and the dark to the light is most trying and these Eye Masks have proved a blessing."

The New Way To Immediate Eye Beauty

Here is the very latest way to refresh and beautify your eyes... the Eye Mask way.

Here is the way to smooth out those workaday wrinkles round the lids, to soothe and straighten strung-up nerves, to replace the youthful sparkle which this worrying world so quickly takes away.

The makers of the famous Optrex Eye Lotion have produced this Eye Mask treatment after many months of research. The masks are made of a special material, impregnated with a lotion based on the Optrex formula. They are made to fit right over the eyes, the bridge of the nose and on to the temples - thus ensuring the penetration of the lotion at all vital points.

The treatment is simple, but amazingly quick. You relax for ten minutes with an Optrex Eye Mask applied over both eyes, and at the end of that short time you will find all signs of tiredness have vanished, the little "crowsfeet" will have been smoothed away and your eyes will be looking their very best.

And although it is so speedy, the treatment is absolutely safe. The lotion used in Optrex Eye Masks has the approval of the medical profession. Optrex Eye Masks are now on sale at your Chemist's. They are packed in quantities of one dozen in a stylish glass container-price 4/6. - Optrex Limited, Wadsworth Road, Perivale, Middx.

From a Programme for the Ambassadors Theatre in 1940.

Miss Joyce
Barbour writes:

"In my opinion, Optrex is all that it is claimed to be. Its consistent use keeps the eyes healthy and strong.
Moreover, what is most important to a busy woman like myself, it is no trouble to use."

Lovely eyes-clear and full of sparkle, bright with the vitality of youth - those are the eyes of the Stars.
Yet the leading actresses have to face the same conditions as other women -in fact they expose their eyes to even more severe forms of strain than most. That is why most of the Stars use Optrex regularly.

This safe, soothing lotion keeps eyes looking their best. It tones up the eye muscles, making wrinkles and crowsfeet disappear. It protects the eyes against infection and gently soothes away that feeling of hotness and irritation which makes a woman look and feel older than her years.

Optrex is prepared from special plant extracts and its regular use is a safeguard against redness, watering, styes, eye-headaches, "ageing " lines and other eye troubles. It is used and recommended by Doctors and Opticians everywhere.

Whether you wear glasses or not you should have your eyes tested at regular intervals by a Qualified Practitioner.

From a Programme for the Wyndhams Theatre in 1937.